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The Surprise that was Itty Bitty Bakers: My Start-Up Story

Updated: Oct 26

I first had the idea for a kids baking camp in the spring of 2018. My son Luke was three years old at the time and I had been reading books about the Montessori approach to child development. I found it so interesting and loved the idea of teaching kids, even toddlers, hands-on, practical life skills.

A woman reads to five kids around a table with baking ingredients. Kids wear aprons, blue cards in front. Warm, inviting kitchen setting.
Inaugural Summer Camp for Ages 3-5 in 2018

I bought a used Montessori learning tower for our kitchen and Luke and I made a recipe together just about every day. Around that same time, I was looking for a summer camp for him to attend and found nothing available for kids under age 5 in our area of Birmingham, AL.


That's when the idea occurred to me to host my own summer camp for little ones and make it baking-themed - since I was already baking with a little one every day anyway! I posted the idea on Facebook and invited some of my friends with kids and neighborhood kids. They LOVED it and their parents loved it.

A group of kids and an adult in white aprons with "Itty Bitty Bakers" logos smile in front of a branded backdrop at a kids' baking class.
First summer camp for Ages 6-10 in 2019

After it was over, I was surprised to find that people were asking me when I was doing it again - something I hadn't really considered doing. I thought my summer baking camp of 2018 was a one-time thing!

Jessica Hamby, owner and founder of Itty Bitty Bakers, a small business in Birmingham, Alabama that teaches baking classes to kids sits at her computer working.
So thankful for all the support!

But, with so much interest and praise from family, friends, and neighbors, I decided to jump in and do more, starting with a fall baking class for Halloween. Before I held that class, however, my husband wanted to make what I was doing legal and legit. So, I got an LLC and business license and, bam - Itty Bitty Bakers was born!


Now, with the addition of many wonderful teachers, we've added more classes, camps, school field trips, and even a Christmas bake off to enhance the culinary learning of kids in our area. I've said over the years, as long as there is interest, I'll keep doing it. I didn't set out to be an entrepreneur and I'm surprised to find myself in that role. But, I love Itty Bitty Bakers and I'm so grateful that the path has led me here.


Ironically, I am not a baker by trade. I'm a dietitian! I worked for many years in clinical care, specializing in Oncology Nutrition, before moving to the corporate world as a Wellness Analyst for BCBS-AL.

A woman and a child in matching "Itty Bitty Bakers" shirts smile in a kitchen. A flour jar is on a table. Warm lighting creates a cozy mood.
Luke and I before baking camp in 2022.

That is a far cry from baking with kids! Yet it gave me experience in both teaching and business and prepared me for where I am today.


Now, I stay connected to the field of dietetics as a preceptor for the University of Alabama and Samford University dietetic internships. It is a joy to train up-and-coming dietitians and give them experiences teaching children about food and baking.


I hope your child will come bake with us soon! If you have any questions, please Get in Touch. I'd love to hear from you.


Happy Baking!


❤️Jessica


Management Team 2025: (clockwise) Jessica Hamby, Hillary Ryan, Amy Jones, Melissa Carden
Management Team 2025: (clockwise) Jessica Hamby, Hillary Ryan, Amy Jones, Melissa Carden

Click here for more information about the ladies who help make Itty Bitty Bakers a success.


Fun Fact: Amy Jones was the first person I ran the idea by when her daughter was over at my house for a playdate. She loved the idea and we ended up brainstorming names for the business. Guess what name she wanted for the business? ......Tot Chef! But, I wanted it to be a nod to "Itty Bitty Magic City," a favorite spot of mine and Luke's at a local children's museum. I think Tot Chef would have worked, too!

1 Comment


Guest
Nov 15

I love the throwback pictures! Nostalgia! -Maggie

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